resume

 

uc irvine

merage school of business 2019

ALPHA KAPPA PSI

vp of professional advancement
marketing and branding chairman

MERAGE UNDERGRADuate STUDENT ASSOCIATION

vp of technology

management information student society (maiss)

mentor, previous marketing intern

google

incoming associate product marketing manager
(september 2019)

YOUTUBE

product marketing intern
(youtube premium + youtube music)

  • boosted app store impressions (198% mom) through video preview, screenshot, description optimization tests

  • launched 3 landing page ui implementations by identifying best practices after evaluating 30+ competitor sites

  • improved ux by recommending ui improvements after determining user pain points by analyzing 350+ reviews

  • increased user engagement/retention by drafting 12 creative briefs for personalized emails for >48 million users

KIA MOTORS AMERICA

digital retail strategy intern

  • increased retailer advertising roi by 74.4% by strategizing execution of $16m coordinated search engine marketing project in q3

  • launched strategy to streamline the digital customer journey with dynamic and interactive native web features on kia.com

  • synthesized retailer digital performance data into relevant marketing communications for national, regional, retailer audiences

  • championed fixed operations integration and kia.com user experience enhancements such as a service locator to drive leads

ENOW SOFTWARE

digital marketing & analytics intern

  • deceased lead response time (350%) via sales/marketing crm integration to reach 77% revenue forecast by 1h

  • increased site visits by 42% yoy by revamping ux and through kpi analytics reports to evaluate channel efficacy

  • expedite strategic digital marketing plan by producing data analytics and assessing business intelligence

  • bolstered twitter engagement rate (866%) within 10 weeks by optimizing relevancy of content and links posted

KIA MOTORS AMERICA

digital marketing innovations analyst

  • led production of customer journey maps, artificial intelligence chat bots, 3 tablet applications for kia’s digital channels

  • increased daily unique website visits by 16% (430k) yoy through spearheading kia.com user interface enhancements

  • optimized digital mediums such as kia.com, 36 regional websites, social accounts by evaluating web analytics

  • guided direction of global digital ad projects requiring in-depth industry, competitor, product research/analysis