Resume

 
 

University of California, Irvine

The Paul Merage School of Business
Marketing & Information Systems
Cum Laude

ALPHA KAPPA PSI

Vice President of Professional Advancement
Previous Marketing and Branding Chairman

MERAGE UNDERGRADuate STUDENT ASSOCIATION

Previous Vice President of Technology

management information student society (maiss)

Mentor, Previous Marketing Intern

 

GOOGLE

Associate YouTube Product Marketing Manager Intern

KIA MOTORS AMERICA

Digital Retail Strategy Intern

  • Increased retailer advertising ROI by 74.4% by strategizing execution of $16M coordinated search engine marketing project in Q3
  • Launch strategy to streamline the digital customer journey with dynamic and interactive native web features on kia.com
  • Synthesize retailer digital performance data into relevant marketing communications for national, regional, retailer audiences
  • Champion Fixed Operations integration and kia.com user experience enhancements such as a service locator to drive leads

ENOW SOFTWARE

Digital Marketing & Analytics Intern

  • Decreased lead response time (350%) via Sales/Marketing CRM integration to reach 77% revenue forecast by 1H
  • Increased site visits by 42% YoY by revamping UX and through KPI analytics reports to evaluate channel efficacy
  • Expedite strategic digital marketing plan by producing data analytics and assessing business intelligence
  • Bolstered Twitter engagement rate (866%) within 10 weeks by optimizing relevancy of content and links posted

KIA MOTORS AMERICA

Digital Marketing Innovations Analyst

  • Led production of customer journey maps, artificial intelligence chat bots, 3 tablet applications for Kia’s digital channels
  • Increased daily unique website visits by 16% (430K) YoY through spearheading kia.com user interface enhancements
  • Optimized digital mediums such as kia.com, 36 regional websites, social accounts by evaluating web analytics
  • Guided direction of global digital ad projects requiring in-depth industry, competitor, product research/analysis

LINKEDIN

UCI Campus Editor

adobe

Student Advisory Board

LINKEDIN

Accelerate U Participant

GOOGLE

BOLD Immersion Participant

Lodge consulting group

Creative Director

DELOITTE

Startup UCI Competitor