projects

 

NATIVE DYNAMIC WEB CONTENT FOR KIA.COM

Native Dynamic Web Content for kia.com

i presented at google headquarters in irvine, ca on what kma (kia motors america) could do to innovate and augment the shoppers’ online to offline experience as they go down the sales funnel by constructing recommendations after comparing the customer journeys across several oem websites on all tiers (i.e. the national, regional, and dealer levels).

my proposals are now paving the way for how kma could streamline the digital customer journey with more interactive web features such as geo-dynamic virtual reality showcases for our vehicles, native dynamic content, and more.

some of these suggestions have been reflected for our stinger launch a couple months later:

Stinger2018(02).gif